SriLankan Cargo, offering over 80 weekly frequencies into major cities in India is believed to be the best international air cargo carrier into India. This feature, coupled with our regional freighter service that operates solely into smaller, less accessed ports such as Coimbatore, is making ‘The Colombo Hub’ the obvious gateway to India.
Together with the superior product offered by SriLankan Cargo, being perfectly located geographically and being in close proximity to India, this link had to be established in the minds of freight forwarders, agents and shippers world wide that Colombo is a superb “Hub in the ocean”.
The campaign positions SriLankan Cargo in a manner that ties and identifies the ease of shipping to and from India via SriLankan Cargo and their home base, the Colombo hub. Whilst re-connecting with the Island’s identity as the “pearl in the ocean” in ancient times, with modern day Colombo, SriLankan Cargo’s perfect “Hub in the ocean”, the new campaign was formulated adding 3 unique creatives to the airlines corporate advertising campaign.